Seth Godin Freelancer Course's Lecture 24, Exercise 5 - B2B sales


What is your client afraid their boss will think if they say yes?

There's someone else can do the job with the cheaper price.

What would your client tell their boss to explain why they bought from you? 

There's no one else in the market can provide such services and as good as mine. I'm also a good communicator who is confident and have better after-sale benefit.

What would you like them to tell their boss?

I'm the only one who can do the job in a unique and remarkable way and will help them to solve the problem.